Case Critique Essay Example | Topics and Well Written Essays - 500 words

Case Critique - Essay Example The case study clearly identifies expected outcomes and impact which helps managers to implement and introduce a new product. I like a selection of the geographical area and two-phase model of entry. It is evident that before adding a product, however, a company should establish various criteria concerning the size of the available market, the rate of return on investment, the net profit, the patentability of the item, the congruency with current corporate situations, and the impact on the sales organization. Market segmentation often results from substantial growth. The only weaknesses are lack of attention to competition and possible problems caused by market rivalry. Also, the market segmentation involved only age differentiation (20-40, versus 40-60, or hybrid) but does not take into account possible gender differences (males and females) in product perception and satisfaction. If I was working for the Board of the Company I would implement this plan because it proposes great opportunities to expend business but does not require immediate investments in market development.